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From the Market

What the franchise industry knows

about the Texas Triangle opportunity.

Texas's extensive suburbs foster strong demand for suburban-focused fast-casual concepts that simply doesn't exist in dense East Coast cities.

Dan Rowe

CEO · Fransmart · Franchise Development Authority

The median U.S. franchise system operates just 38 locations — meaning the vast majority of active franchisors are emerging or growth-stage operators who need exactly the services SWF provides.

FRANdata Research

Longitudinal Analysis of U.S. Franchise Market · 2025

Private equity acquired 18% of franchise systems in 2024 alone. The M&A market for franchise brands is the most active it has been in a decade.

SWF Strategic Market Report

Internal · Citing IFA / FRANdata · March 2026

The complete franchise operating system—from launch to liquidity.

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